Frieze Report 2014:
Hidden in a maze of frenetic movement, colour and sound; you’ll find mega-scrabble, radioactive soup and a passed out security guard at this years fair. As the rest of London feels the Frieze effect, we give you the low-down on this years highlights.
Amongst the big-ballers and established larger galleries, Hauser & Wirth stand out with their historical reproduction of Freud’s study, ‘A Study in Red & Green’. Mark Wallinger has curated a living-room space that is open to the possibility of deranged-thinking, edging on madness, complete with a dreaming security guard.
Frieze ‘live’ is a new section; devised to bring you works especially conceived for the fair. A must-see is the United Brothers at Green Tea Gallery, with ‘ Does this Soup Taste Ambivalent? (2014). Homemade soup is served with vegetables fresh from the Fukushima region. A reminder of the ecological disaster, every sip plays upon speculations of safety and brings new awareness of ethical reasoning outside of Japan.
Alongside all the mayhem and madness, glamour and glitz of this years fair, it is possible to find a moment of respite in Melanie Matranga’s ‘A to B Coffee’ stand. The winner of the inaugural Frieze Artist Award, she has created a three part series that follow a young couple navigating ‘freedom success and the proper functioning of a couple’. The episodes are filmed during the construction and length of the fair, making it into a temporary studio. Nothing is for sale, challenging pre-conceptions of commercialism created in the fair’s past.
The spirit of this year’s Frieze is certainly more laid back, it feels as if any sale would almost be accidental.