FREIZE REPORT 2014

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Frieze Report 2014:

Hidden in a maze of frenetic movement, colour and sound; you’ll find mega-scrabble, radioactive soup and a passed out security guard at this years fair. As the rest of London feels the Frieze effect, we give you the low-down on this years highlights.

Amongst the big-ballers and established larger galleries, Hauser & Wirth stand out with their historical reproduction of Freud’s study, ‘A Study in Red & Green’. Mark Wallinger has curated a living-room space that is open to the possibility of deranged-thinking, edging on madness, complete with a dreaming security guard.

Frieze ‘live’ is a new section; devised to bring you works especially conceived for the fair. A must-see is the United Brothers at Green Tea Gallery, with ‘ Does this Soup Taste Ambivalent?  (2014). Homemade soup is served with vegetables fresh from the Fukushima region. A reminder of the ecological disaster, every sip plays upon speculations of safety and brings new awareness of ethical reasoning outside of Japan.

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Alongside all the mayhem and madness, glamour and glitz of this years fair, it is possible to find a moment of respite in Melanie Matranga’s ‘A to B Coffee’ stand. The winner of the inaugural Frieze Artist Award, she has created a three part series that follow a young couple navigating ‘freedom success and the proper functioning of a couple’.    The episodes are filmed during the construction and length of the fair, making it into a temporary studio. Nothing is for sale, challenging pre-conceptions of commercialism created in the fair’s past.

The spirit of this year’s Frieze is certainly more laid back, it feels as if any sale would almost be accidental.

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